{"id":1549,"date":"2021-06-15T17:28:40","date_gmt":"2021-06-15T14:28:40","guid":{"rendered":"https:\/\/infinitydomainhosting.com\/kb\/?p=1549"},"modified":"2025-09-25T03:56:47","modified_gmt":"2025-09-25T00:56:47","slug":"visual-design","status":"publish","type":"post","link":"https:\/\/infinitydomainhosting.com\/kb\/visual-design\/","title":{"rendered":"Visual Design"},"content":{"rendered":"

Visual Design<\/h2>\n

[lwptoc]<\/p>\n

So what is visual design? When I first started school studying design, I thought design and art were the same things. They\u2019re not! Although design and art are both about creating interesting and beautiful things for your enjoyment and the enjoyment of others, design is really more about problem-solving.<\/p>\n

Going through the quotes here: \u201cDesign is a<\/a> plan for arranging elements in such a way as best to accomplish a particular purpose.\u201d from Charles Eames, a famous furniture designer. \u201cDesign is not just what it looks like and feels like. Design is how it works.\u201d from Steve Jobs of Apple. \u201cDesign is thinking made visual.\u201d from Saul Bass, a famous graphic designer, and filmmaker. \u201cThink more, design less.\u201d from Ellen Lupton, a well-known graphic designer. \u201cA design isn\u2019t finished until somebody is using it.\u201d from Brenda Laurel, a video game designer who advocates for video games for girls.<\/p>\n

And designers are creative. We make beautiful things and solve problems in interesting ways. And it\u2019s not just designers who are creative, either \u2013 developers are also creative! Five different developers will accomplish the same goal in five different ways depending on how they view the problem and decide to solve it, just like designers.<\/p>\n

As designers, we have to present our designs to our team and fellow designers to get feedback or approval, and make sure the developers can actually do the work we\u2019re asking them to do within the timeline. We also have to pitch our designs to clients and get their approval, which includes explaining what you created and why you think it’s best for them. If they push back, you can take their feedback into consideration and incorporate what you think is appropriate, but you can also explain that you\u2019re the expert and provide the reasoning for the things you did.<\/p>\n

So in summary \u2013 the design looks nice, but it serves the purpose of helping people solve a problem or accomplish a task. So more specifically, what is visual design? It\u2019s more than making pretty pictures in Photoshop<\/a>! (Although we do that, too.) Any type of designer asks \u201cwhy\u201d A LOT. When a client comes to you and says \u201cHey, I need a simple website,\u201d we need to ask \u201cWhy do you need the website?<\/p>\n

In the past, web design was mostly creating UI layouts in Photoshop, but more and more we\u2019re asked to design in Photoshop as well as write the HTML, CSS, and even JavaScript for our designs. This may not be true for all jobs, but it will be easier to find jobs if you\u2019re capable of doing the whole package at least at an intermediate level.<\/p>\n

The visual design also includes information architecture. For us, architecture isn\u2019t designing buildings, but it\u2019s designing the structure or hierarchy of the website. It\u2019s the site\u2019s navigation, how pages link to each other, how content is formatted on each page in real-time, and even your folder structure on the server. Web design is often referred to as UX design or interaction design. These are kind of buzz words, but they\u2019re a good description of what we do.<\/p>\n

Visual design, or user experience design (UX), is at the heart of web design \u2013 we\u2019re designing for our users. We need to make our sites intuitive and easy to use. The content should be short, sweet, and to the point. The site should provide valuable feedback when interacted with (like highlighting invalid form inputs, or letting you know when something is happening). Maybe you use micro-interactions \u2013 small details like subtle animations that communicate the user\u2019s current status, help them visualize the results of their actions, and make the website more fun to use.<\/p>\n

And sites need to load quickly. When people interact with our sites, it should be a pleasant experience, not a frustrating or anti-productive one. Notice that I didn\u2019t mention how the site looks \u2013 while important, the way a site looks is actually only a piece of the site\u2019s overall design. Sometimes web designers need to write content or edit others\u2019 content so it\u2019s more web-friendly. I\u2019ve also been asked to contribute to my company’s blog.<\/p>\n

\"visual<\/a><\/p>\n

This may or may not be part of your job, but keep in mind that it might be something you\u2019re asked to do. The visual design may include graphic design \u2013 designing things like logos (less frequent) or icons (more frequent). We may also sometimes create website banners for the tops of pages or the homepage, do some photography for content, or create banner ads. Presenting and giving pitches is a huge part of visual design. It\u2019s something you should continuously work on.<\/p>\n

What makes a good designer? So to keep up with the ever-changing world of web design, it\u2019s helpful for designers if they have a handful of characteristics. You should be curious. \u201cI am always doing that which I cannot do, in order that I may learn how to do it.\u201d<\/p>\n

We need to search out the things that are changing and try them, not just it back and be stuck in our ways. We\u2019re dedicated. Many clients appreciate this because they aren’t experts in visual design (even if they think they are) and enjoy the learning experience and talking professionally about the product. Even if they think they know what they want coming in, if you describe things in a way that\u2019s helpful (and not condescending), you can change their mind and even teach them something new.<\/p>\n

Teamwork is really important. Work with your developers and incorporate all visual aspects of the project from the start and don\u2019t just expect them to do something that\u2019s outside their project scope or they can\u2019t do within the timeline. Then you all have to start over and get frustrated and angry. If you\u2019re working with other designers, ask for and consider their input and don\u2019t just take over the project and be rude. According to Thomas Edison, \u201cGenius is 1% inspiration, 99% perspiration.\u201d<\/p>\n

If something isn\u2019t working, we need to keep trying new ways to solve the problem, not just give up and say it\u2019s good enough. It also takes dedication to sit at a computer 8+ hours a day. We\u2019re passionate.<\/p>\n

We love what we do and are happy to look at a computer screen all day. We look forward to researching the latest and greatest visual design technologies. \u201cThe more effort you put in, the more you will see results. The more passion you put in, the more you’ll grow as a professional,\u201d said Nick Finck, a professional user experience designer from the Pacific Northwest. Or more simply \u2013 \u201cStay hungry, stay foolish,\u201d from Steve Jobs.<\/p>\n

 <\/p>\n

<\/p>\n

\n
\"Visual<\/p>\n
<\/div>\n
\n
Visual design is the most important aspect 4 web developers<\/div>\n
visual design is the most important aspect of web development. It makes your sites intuitive and easy to use<\/div>\n
General<\/div>\n<\/div>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Visual Design [lwptoc] So what is visual design? When I first started school studying design, I thought design and art were the…<\/p>\n","protected":false},"author":1,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-1549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-web-design"],"_links":{"self":[{"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":21,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":48510,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/posts\/1549\/revisions\/48510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinitydomainhosting.com\/kb\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}